Innovative activity in the life of a product

The stages of product innovation make up the entire process of placing a product in production and launching a new product on the market. These steps are: search for new products, selection of ideas and proposals for new products, technical modeling of products, evaluation of the product market, testing of new products, distribution for launch, launch of new products, control of the launch of new products. products and tracking their consumption:

The search for new products, a stage based on the generation of ideas and proposals for new products, at the same time with activities supported by creativity. They are part of the assortment policy aimed at establishing the size and structure of the product range offered by the distributor, taking into account its potential and the requirements of the market it is addressing.
At this stage of the search for new product ideas, it is taken into account that, as a rule, it is the market that first attracts attention to a product with declining competitiveness. Therefore, identifying ideas about new products should have as a search environment both internal sources of the company, but especially external sources. [2]

The internal sources of these ideas can be various company reports and catalogs, customer complaints, research and development results, and various questionnaires from external partners.

External sources in search of new product ideas can be: consumer surveys, experts who monitor the competition, various specialized publications or other companies, inventions or new discoveries in this field, ideas created by marketing specialists.

Selection of ideas and proposals for new products: represents an activity that can be carried out through logical-analytical (discursive) and spontaneously creative (intuitive) processes.
Philippe Kotler defines the process of creating new products through the following basic steps:

1) The first stage includes the actions proposed by the strategy for new products: generating ideas, selecting them, creating and testing concepts.

2) The second stage includes the actions suggested by the marketing strategy: economic analysis, product creation, market testing and, finally, marketing.

The following new product categories can be distinguished:

major innovations - they mean completely new utilities for consumers, especially thanks to new technologies.
Improved products are innovations within an existing market. Innovation is divided into two broad categories:
product innovation (takes into account new or improved products)
innovation process (looks at how to produce current products)
Displaced products are actually adaptations, usually offering changed intangible characteristics.
A new product is perceived from the point of view of the manufacturer of the "new" when it launches a new market or when it is replaced by another product, and from the consumer when a new brand, a new product presentation or a completely new one is still unknown. A rare but valuable find is a 1xbet promo code no deposit. This type of code would grant a bonus without requiring you to add funds first, such as a small free bet or a few free spins. While the main welcome bonus requires a deposit, keeping an eye out for these no-deposit offers can provide a truly risk-free way to try the platform.